E drejta e transmetimit<\/strong><\/p>\nElton Kadisi, drejtori i marketingut pran\u00eb RTSH, thot\u00eb p\u00ebr \u201cMonitor\u201d se natyra e fushat\u00ebs s\u00eb marketingut q\u00eb do t\u00eb shoq\u00ebroj\u00eb k\u00ebt\u00eb transmetim televiziv do t\u00eb jen\u00eb kontrata sponsorizimi, reklamime, highlight \u2013 pra shitja e s\u00eb drejt\u00ebs s\u00eb p\u00ebrmbledhjeve p\u00ebr televizionet e tjera n\u00eb lajme apo n\u00eb programe.<\/p>\n
Nd\u00ebrsa \u2018publicview\u2019 pra e drejta e transmetimit n\u00eb vende publike q\u00eb organizohen posa\u00e7\u00ebrisht p\u00ebr eventin, ku zhvillohet aktivitet komercial, l\u00ebshohet nga Digitalb.<\/p>\n
Z.Kadisi thot\u00eb se k\u00ebt\u00eb vit, UEFA ka shitur dy paketa, p\u00ebrkat\u00ebsisht RTSH q\u00eb \u00ebsht\u00eb p\u00ebr transmetime falas dhe nj\u00eb platform\u00eb me pages\u00eb, Digitalb.<\/p>\n
Z.Kadisi tha se vitet e fundit, \u00e7mimet e t\u00eb drejtave televizive n\u00eb fush\u00ebn e sportit jan\u00eb rritur shum\u00eb. Gjithashtu shton se interesi p\u00ebr reklama ka qen\u00eb i lart\u00eb nga shum\u00eb kompani k\u00ebt\u00eb vit, nj\u00eb kompeticion ky q\u00eb u shty nga viti i kaluar dhe q\u00eb mezi pritej nga sportdash\u00ebsit.<\/p>\n
Sa i p\u00ebrket sponsor\u00ebve kryesore t\u00eb transmetimit t\u00eb ndeshjeve nga RTSH, z. Kadisi tha se jan\u00eb dy kompani birre, Heineken dhe Peja, gjithashtu UNION BANK, Megatek dhe Vodafone.<\/p>\n
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Teknologjia, rriten shitjet e televizor\u00ebve<\/strong><\/p>\nDrini Dushku, drejtuesi i marketingut t\u00eb \u201cNeptun\u201d thon\u00eb se shitjet e televizor\u00ebve gjat\u00eb muajit qershor u rrit\u00ebn dhe porosit\u00eb kan\u00eb nisur q\u00eb nj\u00eb muaj m\u00eb par\u00eb.<\/p>\n
\u201cKemi nj\u00eb rritje n\u00eb num\u00ebr porosish p\u00ebr TV dhe pajisje mb\u00ebshtet\u00ebse me 20% krahasuar me t\u00eb nj\u00ebjt\u00ebn periudh\u00eb t\u00eb nj\u00eb viti m\u00eb par\u00eb. K\u00ebrkesat jan\u00eb m\u00eb tep\u00ebr p\u00ebr ekrane t\u00eb m\u00ebdhenj 49-pol\u00ebsh, teknologjit\u00eb e reja si OLED, QLED, gjithashtu k\u00ebrkohen shum\u00eb edhe Smart TV, q\u00eb japin mund\u00ebsin\u00eb e p\u00ebrdorimit t\u00eb shum\u00eb aplikacioneve n\u00eb televizor n\u00ebp\u00ebrmjet internetit.\u201d- pohon z. Dushku.<\/p>\n
Sikurse kompeticionet e m\u00ebparshme, ata pohojn\u00eb s\u00ebrish t\u00eb nj\u00ebjtin trend, q\u00eb kampionatet e futbollit ndikojn\u00eb n\u00eb k\u00ebrkesat p\u00ebr televizor\u00eb, sidomos lokalet q\u00eb investojn\u00eb duke i z\u00ebvend\u00ebsuar me m\u00eb t\u00eb m\u00ebdhenj, m\u00eb t\u00eb rinj n\u00eb teknologji etj.<\/p>\n
Aktivitetet<\/strong><\/p>\n\u201cTirana Fan Zone\u201d n\u00eb sheshin \u201cSk\u00ebnderbej\u201d dhe Pedonalja e Tiran\u00ebs jan\u00eb dy hap\u00ebsirat m\u00eb t\u00eb k\u00ebrkuara t\u00eb sportdash\u00ebsve p\u00ebr t\u00eb ndjekur ndeshjet sportive. Teksa tubimet tashm\u00eb jan\u00eb lejuar pas ndalesave t\u00eb m\u00ebparshme t\u00eb pandemis\u00eb, k\u00ebto dy hap\u00ebsira, sikurse edhe ambiente lokalesh n\u00eb Tiran\u00eb, kan\u00eb k\u00ebrkesa t\u00eb larta p\u00ebr frekuentim. Tifoz\u00ebt e futbollit, krahas ndjekjes s\u00eb ndeshjeve, padyshim jan\u00eb konsumator\u00eb t\u00eb pijeve e ushqimeve n\u00eb ambiente t\u00eb tilla komerciale. Shqiptar\u00ebt vijojn\u00eb t\u2019i mbeten besnik\u00eb birr\u00ebs p\u00ebr raste t\u00eb tilla.<\/p>\n
Kompanit\u00eb importuese apo prodhuese t\u00eb birrave n\u00eb Shqip\u00ebri, tregojn\u00eb se kjo ngjarje \u00ebsht\u00eb nd\u00ebr m\u00eb shpres\u00ebdh\u00ebn\u00ebset sa u p\u00ebrket p\u00ebrfitimeve q\u00eb mund t\u00eb arrijn\u00eb.<\/p>\n
Sipas tyre, tre jan\u00eb kanalet e shp\u00ebrndarjes: lokalet, q\u00eb pritet t\u00eb shtojn\u00eb dyfish porosit\u00eb e tyre, nj\u00eb pjes\u00eb e madhe e tyre kan\u00eb vendosur nj\u00eb ambient dedikuar birr\u00ebs.<\/p>\n
I dyti, supermarketet dhe marketet e shumic\u00ebs kudo n\u00eb Shqip\u00ebri, q\u00eb jan\u00eb kryesisht t\u00eb lidhur me k\u00ebrkesat e individ\u00ebve dhe konsumin n\u00eb familje. I treti jan\u00eb ambientet e jashtme t\u00eb organizuar p\u00ebr k\u00ebt\u00eb event, q\u00eb premtojn\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb pashmangshme konsum t\u00eb lart\u00eb.<\/p>\n
N\u00eb Tirana Fan Zone, nj\u00eb tavolin\u00eb prej 5 veta, me konsum mesatar 2 birra p\u00ebr person gjat\u00eb ndjekjes s\u00eb 90 minutave ndeshje, ka nj\u00eb fature prej 5 mij\u00eb lek\u00ebsh, bashkangjitur edhe konsumin e produkteve ushqimore si qofte etj.<\/p>\n
Nd\u00ebrsa n\u00eb Pedonalen e Tiran\u00ebs, e nj\u00ebjta tavolin\u00eb prej 5 personash, kan\u00eb mesatarisht nj\u00eb fature prej 3500 lek\u00ebsh, me birra dhe konsum t\u00eb produkteve si patatina apo kikirik\u00eb. Megjithat\u00eb, konsumi \u00ebsht\u00eb individual. N\u00eb var\u00ebsi t\u00eb konsumit edhe t\u00eb pijeve t\u00eb tjera, shpenzimet mund t\u00eb jen\u00eb edhe m\u00eb larta. I nj\u00ebjti trend raportohet edhe n\u00eb ambiente t\u00eb tjera komerciale n\u00eb kryeqytet.<\/p>\n
Shifra<\/strong><\/p>\nEuro 2020 do t\u00eb mbahet mend n\u00eb historin\u00eb e futbollit si nj\u00eb ngjarje historike, ndoshta duke p\u00ebrfaq\u00ebsuar nj\u00eb pik\u00eb kthese n\u00eb luft\u00ebn kund\u00ebr pandemis\u00eb n\u00eb Europ\u00eb. N\u00eb Euro 2020, \u00e7do ekip do t\u00eb marr\u00eb nj\u00eb shp\u00ebrblim p\u00ebr pjes\u00ebmarrjen prej 9.25 milion\u00eb eurosh, me bonuse t\u00eb tjera n\u00eb var\u00ebsi t\u00eb ecuris\u00eb, kurse ekipi q\u00eb do t\u00eb ngrej\u00eb trofeun, do t\u00eb fitoj\u00eb 34 milion\u00eb euro.<\/p>\n
T\u00eb drejtat televizive parashikojn\u00eb q\u00eb ARD dhe ZDF do t\u00eb transmetojn\u00eb thuajse gjith\u00eb ndeshjet drejtp\u00ebrdrejt n\u00eb Gjermani, n\u00eb nj\u00eb marr\u00ebveshje 150 milion\u00eb euro, q\u00eb mbulon edhe platformat n\u00eb internet dhe rrjetet sociale. BBC dhe ITV n\u00eb Mbret\u00ebrin\u00eb e Bashkuar, do t\u00eb paguajn\u00eb 140 milion\u00eb sterlina. Lista e 12 sponsor\u00ebve kryesor\u00eb Alipay, Booking.com, Coca-Cola, FedEx, Heineken, Hisense, Qatar Airways, SOCAR, Takeaway.com, Tik Tok, Vivo e Volkswagen \u2013 paraqet vet\u00ebm dy marka q\u00eb jan\u00eb t\u00eb pranishme q\u00eb nga 2016 \u2013 Hisense dhe Coca-Cola.\/ Deada Hyka<\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"
Futbolli nuk \u00ebsht\u00eb vet\u00ebm futboll, por pa diskutim edhe para. Shqip\u00ebria nuk \u00ebsht\u00eb pjes\u00eb e Kampionatit Europian t\u00eb Futbollit si konkurrent, megjithat\u00eb kjo nuk e p\u00ebrjashton vendin ton\u00eb nga lista e shteteve q\u00eb gjat\u00eb k\u00ebtij muaji kan\u00eb p\u00ebrfitime t\u00eb shumta. Sip\u00ebrmarr\u00ebsit e konsiderojn\u00eb si nj\u00eb ngjarje q\u00eb do t\u2019i jap\u00eb nj\u00eb tjet\u00ebr rit\u00ebm fillimit t\u00eb sezonit veror. Euro 2020 u parashikua si nj\u00eb kompeticion i shtrir\u00eb n\u00eb 11 qytete prit\u00ebse (n\u00eb vend t\u00eb nj\u00eb shteti prit\u00ebs), me sloganin \u2018Building Bridges\u2019 (Nd\u00ebrtimi i urave), i zhvilluar nje vit m\u00eb von\u00eb p\u00ebr shkak t\u00eb pandemis\u00eb s\u00eb koronavirusit. E drejta e transmetimit Elton Kadisi, drejtori i marketingut pran\u00eb RTSH, thot\u00eb p\u00ebr \u201cMonitor\u201d se natyra e fushat\u00ebs s\u00eb marketingut q\u00eb do t\u00eb shoq\u00ebroj\u00eb k\u00ebt\u00eb transmetim televiziv do t\u00eb jen\u00eb kontrata sponsorizimi, reklamime, highlight \u2013 pra shitja e s\u00eb drejt\u00ebs s\u00eb p\u00ebrmbledhjeve p\u00ebr televizionet e tjera n\u00eb lajme apo n\u00eb programe. Nd\u00ebrsa \u2018publicview\u2019 pra e drejta e transmetimit n\u00eb vende publike q\u00eb organizohen posa\u00e7\u00ebrisht p\u00ebr eventin, ku zhvillohet aktivitet komercial, l\u00ebshohet nga Digitalb. Z.Kadisi thot\u00eb se k\u00ebt\u00eb vit, UEFA ka shitur dy paketa, p\u00ebrkat\u00ebsisht RTSH […]<\/p>\n","protected":false},"author":5,"featured_media":7610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[],"yoast_head":"\n
Nga reklamat, te pijet e televizor\u00ebt, shpenzimet e shqiptar\u00ebve p\u00ebr Kampionatin Europian t\u00eb Futbollit - Portali Shqip<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shqip.al\/nga-reklamat-te-pijet-e-televizoret-shpenzimet-e-shqiptareve-per-kampionatin-europian-te-futbollit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nga reklamat, te pijet e televizor\u00ebt, shpenzimet e shqiptar\u00ebve p\u00ebr Kampionatin Europian t\u00eb Futbollit - Portali Shqip\" \/>\n<meta property=\"og:description\" content=\"Futbolli nuk \u00ebsht\u00eb vet\u00ebm futboll, por pa diskutim edhe para. 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E drejta e transmetimit Elton Kadisi, drejtori i marketingut pran\u00eb RTSH, thot\u00eb p\u00ebr \u201cMonitor\u201d se natyra e fushat\u00ebs s\u00eb marketingut q\u00eb do t\u00eb shoq\u00ebroj\u00eb k\u00ebt\u00eb transmetim televiziv do t\u00eb jen\u00eb kontrata sponsorizimi, reklamime, highlight \u2013 pra shitja e s\u00eb drejt\u00ebs s\u00eb p\u00ebrmbledhjeve p\u00ebr televizionet e tjera n\u00eb lajme apo n\u00eb programe. Nd\u00ebrsa \u2018publicview\u2019 pra e drejta e transmetimit n\u00eb vende publike q\u00eb organizohen posa\u00e7\u00ebrisht p\u00ebr eventin, ku zhvillohet aktivitet komercial, l\u00ebshohet nga Digitalb. 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Shqip\u00ebria nuk \u00ebsht\u00eb pjes\u00eb e Kampionatit Europian t\u00eb Futbollit si konkurrent, megjithat\u00eb kjo nuk e p\u00ebrjashton vendin ton\u00eb nga lista e shteteve q\u00eb gjat\u00eb k\u00ebtij muaji kan\u00eb p\u00ebrfitime t\u00eb shumta. Sip\u00ebrmarr\u00ebsit e konsiderojn\u00eb si nj\u00eb ngjarje q\u00eb do t\u2019i jap\u00eb nj\u00eb tjet\u00ebr rit\u00ebm fillimit t\u00eb sezonit veror. Euro 2020 u parashikua si nj\u00eb kompeticion i shtrir\u00eb n\u00eb 11 qytete prit\u00ebse (n\u00eb vend t\u00eb nj\u00eb shteti prit\u00ebs), me sloganin \u2018Building Bridges\u2019 (Nd\u00ebrtimi i urave), i zhvilluar nje vit m\u00eb von\u00eb p\u00ebr shkak t\u00eb pandemis\u00eb s\u00eb koronavirusit. E drejta e transmetimit Elton Kadisi, drejtori i marketingut pran\u00eb RTSH, thot\u00eb p\u00ebr \u201cMonitor\u201d se natyra e fushat\u00ebs s\u00eb marketingut q\u00eb do t\u00eb shoq\u00ebroj\u00eb k\u00ebt\u00eb transmetim televiziv do t\u00eb jen\u00eb kontrata sponsorizimi, reklamime, highlight \u2013 pra shitja e s\u00eb drejt\u00ebs s\u00eb p\u00ebrmbledhjeve p\u00ebr televizionet e tjera n\u00eb lajme apo n\u00eb programe. Nd\u00ebrsa \u2018publicview\u2019 pra e drejta e transmetimit n\u00eb vende publike q\u00eb organizohen posa\u00e7\u00ebrisht p\u00ebr eventin, ku zhvillohet aktivitet komercial, l\u00ebshohet nga Digitalb. Z.Kadisi thot\u00eb se k\u00ebt\u00eb vit, UEFA ka shitur dy paketa, p\u00ebrkat\u00ebsisht RTSH […]","og_url":"https:\/\/shqip.al\/nga-reklamat-te-pijet-e-televizoret-shpenzimet-e-shqiptareve-per-kampionatin-europian-te-futbollit\/","og_site_name":"Portali Shqip","article_publisher":"https:\/\/www.facebook.com\/Revista-Shqip-164162295989\/","article_published_time":"2021-06-22T08:19:24+00:00","og_image":[{"width":800,"height":537,"url":"https:\/\/shqip.al\/wp-content\/uploads\/2021\/06\/sheshiii.jpg","type":"image\/jpeg"}],"author":"Megi","twitter_card":"summary_large_image","twitter_creator":"@revista_shqip","twitter_site":"@revista_shqip","twitter_misc":{"Written by":"Megi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shqip.al\/nga-reklamat-te-pijet-e-televizoret-shpenzimet-e-shqiptareve-per-kampionatin-europian-te-futbollit\/","url":"https:\/\/shqip.al\/nga-reklamat-te-pijet-e-televizoret-shpenzimet-e-shqiptareve-per-kampionatin-europian-te-futbollit\/","name":"Nga reklamat, te pijet e televizor\u00ebt, shpenzimet e shqiptar\u00ebve p\u00ebr Kampionatin Europian t\u00eb Futbollit - Portali Shqip","isPartOf":{"@id":"https:\/\/shqip.al\/#website"},"datePublished":"2021-06-22T08:19:24+00:00","dateModified":"2021-06-22T08:19:24+00:00","author":{"@id":"https:\/\/shqip.al\/#\/schema\/person\/774be75bff2b185e9e50cb583bacd837"},"breadcrumb":{"@id":"https:\/\/shqip.al\/nga-reklamat-te-pijet-e-televizoret-shpenzimet-e-shqiptareve-per-kampionatin-europian-te-futbollit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shqip.al\/nga-reklamat-te-pijet-e-televizoret-shpenzimet-e-shqiptareve-per-kampionatin-europian-te-futbollit\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shqip.al\/nga-reklamat-te-pijet-e-televizoret-shpenzimet-e-shqiptareve-per-kampionatin-europian-te-futbollit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shqip.al\/"},{"@type":"ListItem","position":2,"name":"Nga reklamat, te pijet e televizor\u00ebt, shpenzimet e shqiptar\u00ebve p\u00ebr Kampionatin Europian t\u00eb Futbollit"}]},{"@type":"WebSite","@id":"https:\/\/shqip.al\/#website","url":"https:\/\/shqip.al\/","name":"Portali Shqip","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shqip.al\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/shqip.al\/#\/schema\/person\/774be75bff2b185e9e50cb583bacd837","name":"Megi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shqip.al\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d205e5ab0ee749de480e281249390fca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d205e5ab0ee749de480e281249390fca?s=96&d=mm&r=g","caption":"Megi"},"url":"https:\/\/shqip.al\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/posts\/7609"}],"collection":[{"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/comments?post=7609"}],"version-history":[{"count":1,"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/posts\/7609\/revisions"}],"predecessor-version":[{"id":7611,"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/posts\/7609\/revisions\/7611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/media\/7610"}],"wp:attachment":[{"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/media?parent=7609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/categories?post=7609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shqip.al\/wp-json\/wp\/v2\/tags?post=7609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}